As a result, IT and telecom managers over the next 12 to 18 months will have to revise their client computing strategies to incorporate smartphones from multiple vendors.

“IT managers are shifting away from a one size-fits-all, corporate-liable smartphone model to one that: 1) includes support for at least BlackBerry, iOS, and Android, and 2) is much more open to individually liable devices connecting to corporate resources,” write Forrester analysts Benjamin Gray and Christian Kane.

BlackBerry Still on Top

Forrester interviewed 200 companies for its “Market Overview: Smartphone Management” report, and found that half of the firms have already adopted a multi-platform mobile philosophy. The challenge for IT managers is how to best embrace multiple phones, some of which have lackluster security and management tools.

Not surprisingly, Research In Motion’s BlackBerry devices and BlackBerry Enterprise Server remain the “gold standard” when it comes to management and security. RIM tops its smartphone competitors by providing more than 500 wireless configuration and enforcement policies.

A recent Forrester survey shows that 70 percent of North American and European companies support BlackBerry today. Here’s the breakdown for the rest of the mobile OS pack:

Windows Mobile: 41 percent
iOS (iPhone and iPad): 29 percent
Android: 13 percent
Windows Embedded CE: 13 percent
Palm OS: 12 percent
webOS: 8 percent
Symbian: 7 percent
Despite RIM’s charms, however, enterprises are under pressure to loosen their mobile policies and embrace phones from other vendors.

In fact, nearly 60 percent of firms surveyed by Forrester provide some support of personally-owned smarphones. Why? One reason is that the multi-platform strategy helps businesses attract and retain top talent. In other words, if a top recruit want to use her iPhone for work, well, IT had better make it so.

The challenge for businesses is how to maintain a high level of security while incorporating non-BlackBerry devices. One option is to find “device agnostic” third-party management tools that work with--or ultimately replace--BlackBerry Enterprise Server.

Of course, another challenge is finding talented IT staffers who keep up with the latest security threats on multiple mobile OS platforms, including Android and iOS.

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My opinion here:
http://www.cellrants.com/site/comments/opinion_the_iphone_will_sell_but_att_may_suffer

So why do I want one? Wow.....too many reasons to list! To begin with, it flat out looks cool. The UI is light years beyond what is currently available and the feature set is a dream come true. I don’t have a video iPod so this will be great. There are many times that I find myself sitting around and waiting for whatever and it would be nice to watch a movie or a music video while I’m waiting. The internet browser is the bomb! I mean.....have you ever tried to surf the web on a cell phone? It doesn’t look *anything* like my browser at home. The iPhone browser looks almost exactly like my browser on my desktop, albeit a bit smaller. Brilliant! Now for the phone itself. I can’t wait to get my hands on this thing. No keys. That is awesome! Also, there are so many features that it would take a whole day to list the things I am looking forward to. One thing I would like to mention is the ability to forward to the message you want to hear. I *hate* having to listen to 4 or 5 saved messages in order to get to the one I *really* want to listen to. I don’t know exactly how the iPhone will pan out but my understanding is that it will seamlessly sync with iCal and Address Book. This is like a dream come true. I live and die by my calendar and the ability to carry it with me throughout the day will increase my productivity. In terms of integration with Address Book, this will allow me to sync my customer database to my iPhone and essentially carry my customers with me where ever I go. When someone calls and wants to schedule a job, I can simply look them up in Address Book and see their complete history instead of telling them that I will call them back when I get back to my desk.

Now....let me be the first to say that *some* of these feature already exist in phones such as the Blackberry but Apple always has a way of doing it much more elegantly and user friendly.

Can you tell I’m excited about getting an iPhone? Hehehehe. I can’t wait!