Clear Channel Radio today announced the launch of a national roll out of customized mobile phone applications that further extends its local station brands and expands the platforms to which it is distributing content. The initiative kicks off in the largest DMA market in the U.S. with free (a) programs for popular New York radio stations WHTZ-FM Z100 (Contemporary Hits Radio), WAXQ-FM Q104.3 (Classic Rock), WKTU-FM 103.5 (Rhythmic Adult Contemporary), WWPR-FM Power 105.1 (Urban) and WLTW-FM 106.7 (Adult Contemporary). Clear Channel Radio expects to launch similar programs on up to 100 more of its radio stations by the end of 2008, beginning with stations in Salt Lake City and St. Louis in the next 60 days.

Users will be able to text the studio, participate in contest, make song request and make dedications Users will also be able to sign up for text alerts on music news and tune in times for studio performances.

“By making these applications available for free via any cellular phone carrier, Clear Channel Radio is monumentally expanding access to its growing mobile content portfolio,” said John Hogan, Chief Executive Officer of Clear Channel Radio. “Each application allows users to have an individualized, on-demand experience, which will strengthen listeners’ connection with their favorite radio stations.”

To get started, users simply text ‘JOIN’ to their station’s short code. (Z100 - 55100, Q104 - 41043, WKTU - 31035, Power 105 - 41051, WLTW - 41067). For additional information, log on to the sites below and enter the keyword MOBILE.

http://www.z100.com
http://www.ktu.com
http://www.q1043.com
http://www.power1051fm.com
http://www.1067newyork.com