Rogers Wireless‘ owned Fido carrier recently introduced a contest to find regular Canadians who resemble dogs for an upcoming advertising campaign.  Fido’s advertising campaign generally consists of a customer with their dog talking on the phone, with the customer having some resemblance to their dog.

This is the first time Fido allows for regular Canadians to have a chance to be featured on upcoming ads.  The contest is only open for Canadians, however anyone from around the world can vote on a scale of 1-10, with 1 being the worst and 10 being the best. This is a parody of famous sexiness-scale site Hotornot.com. To date there are nearly 5000 people on the website who uploaded their photos to resemble their choice of a dog for the contest. Many of the top images have received as many as 10,000 votes from people all over the world. The contest will be completed on August 31 and anyone can vote for their favourite images, while only Canadians can take part in the contest itself.

Visit the website at Fidoduo.ca