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Posted by Michael on 10/07 at 03:38 AM
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Tuesday, October 07, 2008
According to research released today by MultiMedia Intellegence Hispanic teens in the US are more likely to use advanced telephony functions than other US teens with the exception of the camera function on the phone. (Which is weird as I am Hispanic and know a lot of Hispanic teens who love taking pictures on their phones)
“Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish lifelong purchasing patterns,” according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence. “Within the teen segment, Hispanic teens have unique wireless usage characteristics.”
The study which was conducted on Hispanic teens ages 12 - 17 found that by the age of 15, penetration of wireless services among US Hispanic teens is 64% - by the age of 17, the penetration rate rises to 78%.
For more information on the study click here.
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