Sprint has entered the Unlimited minutes Price wars and they came in swinging. Sprint has raised the bar with their new “Simply Everything” plan.

So what is Simply Everything? It’s Everything as simple as that. But what exactly is everything? Everything is unlimited voice as well as unlimited data, text, e-mail, Web-surfing, Sprint TV, Sprint Music, GPS Navigation, and push-to-talk service for $99.99 a month.

Talk about a major bitch slap. I wonder which company will respond first.

So if you are a Sprint customer, call Sprint tomorrow to switch your plan because the plan goes on sale tomorrow.

“This is a bold, unprecedented move,” said Dan Hesse, president and CEO, Sprint Nextel. “Wireless today is about much more than just voice. It is about data services - texting, email, video, pictures, music, navigation, surfing the Web and more. Customers want these applications, but without complexity and without having to worry about their bill. The $99.99 Simply Everything plan delivers it all right to the palm of their hand now.

“Today’s handsets are powerful data devices. Each day they get better, faster and easier to use with more intuitive user interface designs and full Internet access. Our high-speed networks were built with this in mind and it’s where we believe the battleground lies - offering fast access to the best content and data services. We are removing the barriers for customers to feel free to use all of the features of their phones.”

For those interested in the family plan version of Simply Everything.

For families, Simply Everything includes an incremental $5 discount for each incremental line, up to five lines on the same bill. For example, two lines would amount to $194.98 ($99.99 + $94.99); a third line would cost an additional $89.99. This is in sharp contrast to the multi-line unlimited rates offered by some competitors.

LaIndia already plans on switching.