The Coca-Cola company today announced the launch date for the Sprite Yard service. June 22nd 2007 cell phone users can text “YARD” to 59666 ("Lymon") and receive a reply with a WAP link to access the Sprite Yard for the fist time. Clicking the link directs the mobile device to the “Yard” where they are invited to register by selecting a tag name and password. As soon as they are registered, users can opt to create a profile to share information about themselves with their friends in the Yard. 

The Sprite Yard is a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere. The Sprint Yard was launched on June 1st in China.

“Sprite is the first beverage brand to enable a mobile experience combining such a rich combination of features and functions,” said Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company. “The Sprite Yard provides an efficient, sustainable and fresh marketing platform that reflects changing consumer demands and significantly personalizes the relationship between consumers and Sprite.”

Members of this new “community-to-go” have access to a host of functions they can share with their network of friends. Users build their community by inviting and being accepted by other Yard users as their friends. This allows them to share photos through the Pix gallery, showcase a snapshot of their activities in the Planner, post pictures and discussions on Scribbles, and send short mobile messages - Shouts, to individuals or groups.

The Sprite Yard will also feature exclusive downloadable content - from visitones (visual ringtones that combine music with visuals) to mobisodes (animated shorts) - that can only be unlocked through a PIN found under the cap of every 20 oz. Sprite bottle, providing a fresh, engaging experience with each purchase.