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Virgim Mobile says Aloha
Thursday, August 16, 2007

image Virgin Mobile announced today it will sell the LG Aloha Phone in it stores starting this month. This will be the first LG phone Virgin has made available to its customers.

Virgin plans to market the phone heavily and hopes to promote the Aloha phone in stores of all of its major partners such as Target.

With its polished, modern look and array of features, the Aloha wraps a great deal into a sleek and affordable package.  It sports a metallic front and a durable, matte back finish, with an internal 65K-color display.  The phone has capabilities to play real music and animated ringtones, and comes equipped with key basics such as a speakerphone and voice-activated dialing.
Customers will love Aloha’s preloaded games, which include ZooZoo Club and Battle Reversi, and can choose from a wide array of other games, ringtones, screensavers and more.  The Aloha will also feature Virgin Mobile’s new dynamic and intuitive graphic user interface.

Virgin Mobile’s Aloha by LG is 3.5-inches long by 1.9-inches wide, with a thickness of 0.9-inches, and weighs in at 2.7-ounces.  It can hold up to 199 personal contacts, with five numbers, three email addresses and one URL slot available for each.  It also features up to 180 minutes of talk time and 150 hours of standby time.  The Aloha will be appearing on shelves and on the Web in September at a retail price point of $34.99.

“Adding LG Mobile Phones to our handset line-up is a win for consumers, given the company’s track record of developing affordable phones with great performance, striking looks and features our customers love,” said Dan Schulman, CEO of Virgin Mobile USA.  “The Aloha has all of that.  And we are impressed and gratified with LG’s dedication in joining our efforts to raise awareness about the national crisis surrounding youth homelessness.”

“Virgin Mobile USA is an innovative wireless provider that really understands its market,” said Ehtisham Rabbani, vice president, Product Strategy and Marketing for LG Electronics MobileComm, USA, Inc.  “It’s ideal to kick off our relationship with a handset that has the features and style Virgin Mobile customers demand at a price point that’s accessible to everyone. We’re equally excited to use the launch of Aloha as a way to further the good work Virgin Mobile and its charitable partners are doing through The RE*Generation to help young people at-risk and alone on the streets.”

Virgin Mobile offers no-annual-contract wireless phone services in the US and mainly targets teens.

(2) Comments • (0) Trackbacks Permalink
Posted by Michael on 08/16 at 02:08 PM
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