Virgin Mobile today launched “Headliner” an interactive magazine.
Headliner gives Virgin Mobile customers on demand access to a full range of music-related content including up-to-date artist news, charts, concert dates and interactive search and community features. Virgin Mobile customers can test drive the new service for 14 days before having to pay a subscription fee.
“Virgin Mobile’s ‘Headliner’ application is a unique, centralized way to give fans VIP access to their favorite artist’s music-based mobile content,” said Perry Bashkoff, Vice President, Digital Sales and Marketing, Warner Music Group. “With ‘Headliner,’ Virgin Mobile is expanding the ways consumers can discover new artist content, tour information and more in a single application, personalizing their phones like they do when they purchase ringtones and screensavers.”
Customers can download Headliner to their handsets on the VirginXL Menu under Music. Following a free 14-day trial, customers can continue to use Headliner for $2.49/month. Standard messaging rates apply.
Tuesday, May 15, 2007
Headliner gives Virgin Mobile customers on demand access to a full range of music-related content including up-to-date artist news, charts, concert dates and interactive search and community features. Virgin Mobile customers can test drive the new service for 14 days before having to pay a subscription fee.
“Virgin Mobile’s ‘Headliner’ application is a unique, centralized way to give fans VIP access to their favorite artist’s music-based mobile content,” said Perry Bashkoff, Vice President, Digital Sales and Marketing, Warner Music Group. “With ‘Headliner,’ Virgin Mobile is expanding the ways consumers can discover new artist content, tour information and more in a single application, personalizing their phones like they do when they purchase ringtones and screensavers.”
Customers can download Headliner to their handsets on the VirginXL Menu under Music. Following a free 14-day trial, customers can continue to use Headliner for $2.49/month. Standard messaging rates apply.
More information is available at our website http://www.virginmobileusa.com/stuff/music/headliner.do
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